Who is it for?
Actors, Dancers, Choreographers, Circus Performers, Directors and other artists seeking to promote themselves and their work through marketing.

The Digital Marketing for Performing Arts programme is designed to address these challenges. The comprehensive 16-week programme equips participants with essential skills and strategies to effectively market performing arts. Covering a wide array of topics, from understanding your audience to mastering social media storytelling, and from crafting compelling video content to leveraging SEO techniques, this course can help you become well-prepared to promote your art in today’s digital landscape.

Key areas include arts and culture marketing, social media for performers, advertising for theatre shows, and developing a performing arts marketing plan. Additionally, you’ll be able to learn specialised strategies for advertising performing arts schools, promoting theatre productions, digital marketing for performers, and social media strategies for artists. The programme also delves into theatre production marketing and digital marketing for dance schools, ensuring a holistic approach to promoting your performances.

Final application deadline: 25 October 2024

Final Examination: Marketing Plan​