The Space, in association with Arts Council England, is hosting a webinar for arts and culture organisations and individual artists who are thinking about whether to use TikTok, or who want to boost their current reach.

In just a few years TikTok has become huge. Its super-simple content production tools are game-changing, research suggests it’s on track to overtake YouTube as the most watched social media platform, and for many of TikTok’s typically young users, it’s the go-to destination for entertainment.

So if you aren’t already on TikTok, should you be? And if you are, what can you do to get your content to the people you want to connect with?

In this webinar, The Space Associate Amrit Singh will look at the pros and cons of the platform. He’ll identify trends in use and engagement, and share ideas of what to think about if you’re considering it in your social strategy. He’ll draw on his own experience and the work of others to illustrate what you can do to give your content the best possible chance of success.

More about Amrit

Amrit Singh is a multi-award winning artist, content creator and mentor from Birmingham. With over a decade of experience working in the design and advertising industry, Amrit has worked with top companies around the world delivering first class design, digital initiatives and has led successful campaigns. He’s the creative director at Rebel Creatives, a content creation agency and training provider specialising in short-form and live video content.

Additional information

• The webinar lasts 90 minutes and will take place on Zoom.
• There will be a live captioner throughout.
• A recording of the webinar will eventually be available after the event on The Space’s YouTube channel.
• You will be sent a link to join the webinar via Eventbrite’s reminder emails.