In association with Creative Scotland, this new programme, Data For Audience Development Scotland, will cover four key areas of audience development and data usage in the arts.

Designated for arts organisations and individuals across Scotland, the events are tailored to those who want to broaden, deepen and diversify their audience relationships, using data from sources both inside and outside their organisations. The programme will also take into account Creative Scotland’s upcoming funding round and investment principles.

Sessions
1 • Introduction to Audience Development
Wed 21 September 2022, 11am – 4pm
The Lighthouse, Glasgow and available Online
This session will show you the fundamentals of audience development, and how to start planning and working with your data to identify goals, priorities and strategies.

2 • Using your Audience Finder data for Audience Development
Thu 22 September 2022, 11am – 4pm
The Lighthouse, Glasgow and available Online
This session will show you how you can understand who is – and who isn’t – engaging with your organisation from your Audience Finder data, how to identify them and their profile, needs and behaviours and how data can help with planning ways to develop your audience and measuring your successes.

3 • Using your Data for Evaluation
Mon 26 September 2022, 11am – 4pm
City Art Centre, Edinburgh and available Online
This session will show you how to design an evaluation framework which effectively evaluates against objectives and desired outcomes and impacts and how to use different kinds of data for evaluating activities across your organisation – whether quantitative or qualitative.

4 • Using your Data for Evaluation
Thu 27 September 2022, 11am – 4pm
City Art Centre, Edinburgh and available Online
This session will show you an overview of the digital analytics tools and practices available, including best practice, and which are most effective in relation to planning, monitoring and implementing effective digital engagement.

For full details and to register for these events, visit: www.theaudienceagency.org/events/data-for-audience-development-scotland-training

For further information, please contact support@theaudienceagency.org or visit https://www.theaudienceagency.org/events/data-for-audience-development-scotland-training